Autotelization of design – the autonomy of form. Criticism of the myth of destiny
The significance of the spectacularness in design is connected with a dispute over the relation of form and function of objects. Functionalist postulate requires criticism of objectivity and the derivative of form with respect to function-destination (purpose, needs, etc.). As a category of design, form is subjective a category. In artistic process, not only the function is born with the form, and its weave does not have a dichotomous character, but the form itself becomes a value. Design, in essence, is not so much a means to the attainment of the objectives, but, by its form (in its form), it carries the irreducible, supra-rational quality of objects – including those ‘spectacular’ qualities. This all allows us to claim that the design emerges as a specific field, in relation to which not only ideas of decorative arts, applied arts, utility or design but also industrial design are inadequate ideas. The concepts of autotelization and the myth of destiny introduced here allow to define design – the idea which defines it and the meaning of its existence.